Last Updated: November 2025
Alma Tire Service (“Alma Tire,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard personal information when you interact with our website, services, forms, SMS/text messaging programs, and any other digital tools we operate.
By using our website or providing personal information to us, you agree to the terms of this Privacy Policy.
1. Information We Collect
Information You Provide Directly
- Name
- Phone number
- Email address
- Business or fleet information
- Vehicle/unit information
- Messages or forms you submit
- SMS consent (if you opt in to receive text messages)
Automatically Collected Information
- IP address
- Browser type
- Device identifiers
- Pages viewed
- Cookies or similar tracking data
2. How We Use Personal Information
- Provide tire, retread, repair, and fleet services
- Respond to customer inquiries
- Process orders, invoices, and service requests
- Send appointment reminders or service notifications
- Support our customer dashboard and reporting tools
- Improve our website and services
- Send SMS/text message updates when you opt in
3. SMS/Text Messaging
If you choose to opt in to receive text messages, we may use your mobile number to send:
- Service reminders
- Order or invoice updates
- Appointment scheduling messages
- Customer service communications
Your SMS consent is never shared, sold, or transferred to third parties or affiliates.
Message frequency may vary. Standard message and data rates may apply.
You may opt out at any time by replying STOP to any Alma Tire SMS message.
4. How Information Is Shared
We do not sell or lease your personal information.
We may share your information only with:
- Service providers (e.g., communication platforms like RingCentral, delivery partners, or IT services)
- Payment processors
- Regulatory agencies when legally required
All partners are required to safeguard your information and use it only for the intended service purpose.
5. Data Security
We use industry-standard administrative, technical, and physical safeguards to protect your information, including:
- Firewall and network protections
- Encrypted systems
- Secure databases
- Role-based access controls
However, no method of transmission is 100% secure.
6. Cookies and Tracking
Our site may use cookies and analytics tools to improve functionality and user experience. You can disable cookies in your browser settings if preferred.
7. Links to Other Sites
Our website may link to third-party sites. We are not responsible for the content or privacy practices of those sites.
8. Children’s Privacy
We do not knowingly collect personal information from children under 13.
9. Your Privacy Rights
You may request to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Opt out of marketing or SMS messages
To make a request, contact us:
Email: privacy@almatire.com
Phone: (989) 463-1144
10. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted with a revised “Last Updated” date.
11. Contact Us
Alma Tire Service
2130 W. Monroe Rd.
Alma, MI 48801
Email: privacy@almatire.com
Phone: (989) 463-1144